MARCH. Innovation Activist

Zuloaga ImatgeBlog English, Newsletter 2015Leave a Comment

For each innovative action, there are thousand articles written on the subject. The reason is that Innovation is not yet a developed discipline, like Marketing, Quality or Chemistry. Therefore, many people feel entitled to talk about it and – consequently – still more people feel confused when taking action because there is no proven successful approach. When we feel bad, … Read More

Third edition of our book released in India!

Zuloaga ImatgeBlog English, NoticiasLeave a Comment

Dear friends, We are happy to announce that we have published a third edition of our book about the culture of innovation, authored by Jay Rao and Fran Chuan. The Spanish was the first one to be released, followed by the American, and now we have its Indian version, called “The Discipline & Culture of Innovation. A Socratic Journey”.

“The Discipline & Culture of Innovation”, a book to dispel common myths and clarify concepts about innovation

Zuloaga ImatgeBlog English, NoticiasLeave a Comment

Since “Innovación 2.0” was released in 2012 we have been waiting to its English edition and the time has finally come! “The Discipline & Culture of Innovation” has been written in –not translated into– English by its original authors, Jay Rao and Fran Chuan, with the will to get to readers from all over the world and keep sharing innovation … Read More

JUNE. What is so special about belonging to a team?

Zuloaga ImatgeBlog English, NewsletterLeave a Comment

An old African proverb says that alone we get faster, but together we get further. The best is to get further and faster, enjoying the journey as all that the team does works effortless. Whereas this is possible, the perfect connection requires discipline, mainly in the communication area.  Guessing the intentions of the other team members before they even say … Read More

Welcome to Dícere-ToBeinn!

Zuloaga ImatgeBlog English, NoticiasLeave a Comment

Dear friends and colleagues, we post this week to anounce you that we change our blog address. Dícere-Wakab will be called from now on Dícere-ToBeinn in order to reinforce our compromise with the ToBeinn project, which was born recently.

(1/10) Pursuing perfection: the ideal model of an innovative company

Zuloaga ImatgeBlog English, Cultura de la Innovación, ProductosLeave a Comment

Can you imagine a company in which…? Time and resources are spent in innovation just because this is the regular way of working Everything is done is useful because unnecessary bureaucracies do not exist Action, learning and results are rewarded; not only effort All employees take initiative to prosper, develop, learn… live! There’s a constant feedback exchange, which is willingly … Read More

Why do we focus on sales, if service is what really matters?

Zuloaga ImatgeBlog English, NewsletterLeave a Comment

Very often we listen to executives talking about initiatives addressed to increase sales. This concept, “increasing sales”, is –together with “cost savings” and “innovation”– one of the three most current concepts in any management team. It is absolutely legitimate and even logical to desire selling more, at a better price and being innovative. Nevertheless, there are some occasions in which … Read More