We find this reflection in Jim Collins’s book “Good to Great”. Imagine that, during a meeting with your team, you challenge them to share their answers and reflections on this question. What would happen? Would they be interested? Would they share positive thoughts or would they hesitate to speak up?
We tend to think that an excellent product and service offer will make us successful. This is neither true nor false. There is no doubt that an excellent market perception of our products and services will give us a strong competitive position. However, looking around for recent history we will understand this is not enough.