We are experts in driving the Innovation Culture in Organizations.


Dícere is a company with a clear international focus, a reference point in the development of organizations through innovation, the transformation of people and the generation of opportunities.

Our mission is to be significant for our clients –as well as for our partners– in the development of people through our actions and in the way we relate to others.

Passion In fostering the growth of organizations through the development of people.
Flexibility In our work, both with our clients and with our partners.
Commitment To all that we do.
Objectivity In our pragmatic and innovative savoir-faire.
Rigor In the acceptance and realization of our commitments.
Excellence In our quest to score 10 out of 10 with both clients and partners.


Fran Chuán

Entrepreneur, author and speaker.

Through DícereGlobal (2004), he works with companies such as Airbus, Repsol, Thales, Gamesa, Celgene, Cimsa, Nem Solutions, Leroy Merlin, Amphos21, Ledesma, etc., in several countries, on three continents. He accompanies these organizations in the cultural transformation to obtain innovative results, towards an Culture of Innovation.

Through InnoQuotient (2011), an online platform based on the questionnaire developed by professors Rao & Weintraub in Babson – Boston, he diagnoses the maturity level, strengths and weaknesses of the organizational Culture, facing innovation, to create efficient action plans. More than 300 companies and more than 48.000 answers.

With all this data, and together with professor Rao, he carries out studies, publications and conferences on Innovation Cultures.

He is Innovation Advisor in 7 companies in 3 continents.

Author of The Discipline and Culture of Innovation (2013), with Professor Jay Rao, and Authenticity (2018).


His professional experience includes more than 25 years undertaking his job in technological environments and leading high performance teams in the management of technological projects and processes. Collaborated, nationally and internationally, in companies like Pyrénées Group, Bertelsmann Group, Spain and Portugal SAP, SAP Mexico, Spain CSC, ALTOS COMPUTERS (Germany, USA, Sweden), among others.

  • Design Thinking for the Art Center College of Desing – Pasadena.
  • Entrepreneur Educator (SEE) for Babson College (Boston).
  • Innovative management and Corporate Entrepreneurship for Babson College (Boston).
  • General Management Program (S.E.P.) for ESADE.


The InnoQuotient  & Dícere Team has more than 10 years experience -both academic and practical- in helping organizations on their Innovatin Culture Journey. We have world-class faculty to help guide your leaders to set strategy and lead change. We have skilled professionals to covert those strategies to execution.

InnoQuotient Taking the Pulse of your firm’s Innovative Culture.

Professors Jay Rao and Joseph Weintraub created the diagnostic to assess the six building blocks of culture. The 54 managerially actionable items and provides a great starting point to determine where the culture encourages and where it stifles innovation.

The InnoQuotient survey is the starting point for understanding your current Innovation Culture. It is also a great tool to start a dialog among executives regarding the organization’s future – strategy, innovation, leadership and culture.


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