Ashton Cofer puts all his energy and enthusiasm in He puts all his energy and his illusion in presenting us how he and his science team managed to face the impossible and turn it into reality. The formula is not new: “fail”, “fail” and “fail” without, however, stopping trying to “fail” again.
News November – The upright thinkers · Leonard Mlodinow
This is a book of provocative title and compelling reading: it is hard to put down. It states that one of the great tools of the human being is the question, a tool available to all, but much less used than we would expect. It is said that the world evolves because there is always someone willing to ask the … Read More
News October – How real is real? · Paul Watzlawick
The book that we take a look at this month is a must-read! It was first published in 1977, but its paradigms and reflections have stood the test of time and are still absolutely valid today. Watzlawick, Austrian by birth, educated in several countries and professor at the University of Palo Alto in California, is an author who displays a … Read More
News September – The Power of Simplicity · Jack Trout
For this post we’re going to take a look at a book which, despite its focus on marketing, is actually an extremely useful tool for managers in their professional role and individuals in their personal lives: Jack Trout’s ‘The Power of Simplicity’. In it the author drives home the message that “Less is more”. In the business world, leaders can … Read More
News August – The innovators · Walter Isaacson
Aaaaahh, Mr. Isaacson, how well you write! This is undoubtedly an exciting, well-written and inspiring book for readers interested in innovation, but also for anyone whose curiosity is piqued by learning about the tireless innovators who make our lives better, even if they don’t think innovation is “their thing”. While the book focuses on key players who made pivotal breakthroughs … Read More
News July – Hopscotch · Julio Cortázar
Hopscotch, a novel or “anti-novel” by Julio Cortázar, was published in the summer of 1963. Now, 54 summers later, we propose revisiting this innovative book. Written in an innovative format, the author forces the reader to make a decision: choose one of four possible paths through the narrative, each with its own internal order: “Normal”, reading progressively from beginning to … Read More
News March – Know Can Do! · Ken Blanchard
Ken Blanchard is one of our source thinkers and authors, as he has the ability to focus his thoughts on a single issue at a time, and help us to improve through very clear, personal stories. This book looks at change, and the reasons why it is so difficult to adapt to it. Change is continuous. Whether we like it … Read More
News February – Good Strategy Bad Strategy · Richard P. Rumelt
This book is one of the books on strategy that has impacted us most by its clarity and practicality. According to the author, the question for the strategy is ‘What’s going on here?’ The kernel of a strategy contains three elements: A diagnosis that defines or explains the nature of the challenge. A good diagnosis simplifies the often overwhelming complexity … Read More
DECEMBER – Your Culture of Innovation
Your Sandbox Your space and your elements Where you can play, test, learn, experiment, challenge, fail, figure out, train, share, rule out… Your sandbox is a free area shaped by carefully-placed elements. The versatility of the sand, the enigma of the watering can, the instability of the ball, the action of the spade and rake, the dexterity of the rings… … Read More
NOVEMBER – Our Innovation Sandbox
Sandbox The area and its elements. Where you can play, test, learn, experiment, challenge, fail, figure out, train, share, rule out… The sandbox is a free area shaped by carefully-placed elements. The versatility of the sand, the enigma of the watering can, the instability of the ball, the action of the spade and rake, the dexterity of the rings. Each … Read More