News September – The Power of Simplicity · Jack Trout

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For this post we’re going to take a look at a book which, despite its focus on marketing, is actually an extremely useful tool for managers in their professional role and individuals in their personal lives: Jack Trout’s ‘The Power of Simplicity’. In it the author drives home the message that “Less is more”. In the business world, leaders can … Read More

News August – The innovators · Walter Isaacson

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Aaaaahh, Mr. Isaacson, how well you write! This is undoubtedly an exciting, well-written and inspiring book for readers interested in innovation, but also for anyone whose curiosity is piqued by learning about the tireless innovators who make our lives better, even if they don’t think innovation is “their thing”. While the book focuses on key players who made pivotal breakthroughs … Read More

News July – Hopscotch · Julio Cortázar

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Hopscotch, a novel or “anti-novel” by Julio Cortázar, was published in the summer of 1963. Now, 54 summers later, we propose revisiting this innovative book. Written in an innovative format, the author forces the reader to make a decision: choose one of four possible paths through the narrative, each with its own internal order: “Normal”, reading progressively from beginning to … Read More

News May – Creativity · Edwin Catmull

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Ed Catmull is a calm, open, genuine person. Three qualities which should be among the assets of any leader. And this book, although its title may make us think of another topic, is in fact about leadership. And not so much about its classic characteristics, but about the attitude one must have, and what one must generate and expect. Before … Read More