The author of this month’s book, Daniel Kahneman, is a character with a peculiar journey since, while being a psychologist, he received the 2002 Nobel Prize in Economics for the work he conveyed in this book. In it, he tells us that we have two ways of thinking: fast or slow. And, based on which way we use to make … Read More
News November – The upright thinkers · Leonard Mlodinow
This is a book of provocative title and compelling reading: it is hard to put down. It states that one of the great tools of the human being is the question, a tool available to all, but much less used than we would expect. It is said that the world evolves because there is always someone willing to ask the … Read More
News October – How real is real? · Paul Watzlawick
The book that we take a look at this month is a must-read! It was first published in 1977, but its paradigms and reflections have stood the test of time and are still absolutely valid today. Watzlawick, Austrian by birth, educated in several countries and professor at the University of Palo Alto in California, is an author who displays a … Read More
News September – The Power of Simplicity · Jack Trout
For this post we’re going to take a look at a book which, despite its focus on marketing, is actually an extremely useful tool for managers in their professional role and individuals in their personal lives: Jack Trout’s ‘The Power of Simplicity’. In it the author drives home the message that “Less is more”. In the business world, leaders can … Read More
News August – The innovators · Walter Isaacson
Aaaaahh, Mr. Isaacson, how well you write! This is undoubtedly an exciting, well-written and inspiring book for readers interested in innovation, but also for anyone whose curiosity is piqued by learning about the tireless innovators who make our lives better, even if they don’t think innovation is “their thing”. While the book focuses on key players who made pivotal breakthroughs … Read More
News July – Hopscotch · Julio Cortázar
Hopscotch, a novel or “anti-novel” by Julio Cortázar, was published in the summer of 1963. Now, 54 summers later, we propose revisiting this innovative book. Written in an innovative format, the author forces the reader to make a decision: choose one of four possible paths through the narrative, each with its own internal order: “Normal”, reading progressively from beginning to … Read More
News June – Drive · Daniel H Pink
Daniel Pink came into our lives with a book, Drive, which surprised us with its focus and its key messages, and which quickly went viral, above all when its author appeared on TED. The focus of his message, which is motivation, is nothing new. However, the conclusions he comes to are novel. According to the author, motivation through “carrot and … Read More
News May – Creativity · Edwin Catmull
Ed Catmull is a calm, open, genuine person. Three qualities which should be among the assets of any leader. And this book, although its title may make us think of another topic, is in fact about leadership. And not so much about its classic characteristics, but about the attitude one must have, and what one must generate and expect. Before … Read More
News April – Leading the revolution · Gary Hamel
Gary Hamel appeared in our lives with this book back in 2000, and it clearly marked a turning point in the way we understand the world of business, the world of leadership and, above all, the world of innovation. We never tire of reading it, because with every new reading we find messages we had not previously encountered. Allow us … Read More
News March – Know Can Do! · Ken Blanchard
Ken Blanchard is one of our source thinkers and authors, as he has the ability to focus his thoughts on a single issue at a time, and help us to improve through very clear, personal stories. This book looks at change, and the reasons why it is so difficult to adapt to it. Change is continuous. Whether we like it … Read More
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