Minimal Risk

Zuloaga ImatgeArtículos, Blog English, Fran ChuánLeave a Comment

Reviewing my notes I discovered a delightful article by Fernando Trias de Bes from December 8, 2013 in the Spanish newspaper La Vanguardia. With his sharp pen, he points out the interesting way that multiple choice tests are frequently scored. I quote the opening paragraph: “Test exam. The teacher hands out the paper and tells the students: Remember, the wrong … Read More

The Past Does Not Equal the Future

Zuloaga ImatgeBlog English, Fran ChuánLeave a Comment

Do you know what the following people have in common? Sam Walton, John Davison Rockefeller, Frank Phillips, Oliver Chace, Steve Jobs, the McLaughlin brothers, Thomas Edison and Henry Ford. Maybe your first reaction is like “some are very famous and others I have no idea who they are”, but the truth is that all together have at least two common … Read More

Summer: Beer and Innovation

Zuloaga ImatgeArtículos, Blog English, Fran ChuánLeave a Comment

A beer brand innovates and “reinvents” in several fronts. It is taken for granted that a beer brand must do well basically two things: have all the necessary elements to make a good beer, have good marketing and sales channels to get the beer in the consumer “mouths”. Few minds would think that in order to sell more beer they … Read More

We should encourage entrepreneurship and innovation. It is a great experience!

Zuloaga ImatgeArtículos, Blog English, Fran ChuánLeave a Comment

Today I would like to share with you a case of a person very close to me who is at the same time entrepreneur and innovator. Her name is María Colomina. Her business is called 8Rooms. Two years ago, under the theme “Something so close had never been so simple and comfortable” she opened a small and quiet 8-room hotel … Read More

“How to change the world”

Zuloaga ImatgeArtículos, Blog English, Fran ChuánLeave a Comment

That’s how Guy Kawasaki‘s blog is called. Kawasaki (@GuyKawasaki) is an entrepreneur, writer, publisher and special advisor to the Motorola business unit of Google. In October 2011 he wrote a post called “What I Learned from Steve Jobs” in which he described some things –in particular, 12– that he learned from Steve Jobs during his experience in Apple and that we’ll … Read More

Sailing and innovation, start the journey

Zuloaga ImatgeArtículos, Blog English, Fran ChuánLeave a Comment

Sailing has always fascinated me. And there are so many similarities between it and innovation! When you start a journey in which the destination is not really important, you take advantage of the wind and the currents to simply enjoy and learn. You learn to use fewer things and discover yourself doing some maneuvers that you hadn’t tried before and … Read More