Sustainable Innovation

Zuloaga ImatgeAgustin Ramos, Artículos, Blog EnglishLeave a Comment

On February 2, 2015 there was an article in the Spanish newspaper “La Vanguardia” with the title “Proposals from Can Ruti’s personnel reduce the waiting list” (“Can Ruti shortens the waiting list with proposals of their staff”). Can Ruti is one of the big reference hospitals in Barcelona. Whereas long waiting lists are a big problem in the Spanish public … Read More

Minimal Risk

Zuloaga ImatgeArtículos, Blog English, Fran ChuánLeave a Comment

Reviewing my notes I discovered a delightful article by Fernando Trias de Bes from December 8, 2013 in the Spanish newspaper La Vanguardia. With his sharp pen, he points out the interesting way that multiple choice tests are frequently scored. I quote the opening paragraph: “Test exam. The teacher hands out the paper and tells the students: Remember, the wrong … Read More

Summer: Beer and Innovation

Zuloaga ImatgeArtículos, Blog English, Fran ChuánLeave a Comment

A beer brand innovates and “reinvents” in several fronts. It is taken for granted that a beer brand must do well basically two things: have all the necessary elements to make a good beer, have good marketing and sales channels to get the beer in the consumer “mouths”. Few minds would think that in order to sell more beer they … Read More


Zuloaga ImatgeArtículos, Blog English, Jay RaoLeave a Comment

THE BIG-BANG VS. START-SMALL APPROACHES TO GOING INTO THE FUTURE. These days, the Lean Startup Movement is in full swing, largely thanks to the momentum of important books such as The Startup Owner’s Manual by Steve Blank and The Lean Startup by Eric Ries. The tomes popularize useful and powerful concepts that have been successfully practiced by select firms for decades. … Read More


Zuloaga ImatgeAgustin Ramos, Artículos, Blog EnglishLeave a Comment

On Sunday March 23rd, a good man died in Madrid. He was the first president elected in Spanish democracy. Spain has rendered homage to he who invented and made possible a future unthinkable for all its citizens. He planted the seeds for a big change of culture where everyone had a place to look forward together and forgive a convoluted … Read More

The Leader In Innovation

Zuloaga ImatgeArtículos, Blog English, Enrique ColomerLeave a Comment

Innovation and Leadership are certainly two concepts closely related in our minds, but is the leader expected to innovate or she supposed to create innovation environments? Innovation requires a group of people working collaboratively in a space where trust and fluent communication allow to create value and solutions to improve our day to day.

We should encourage entrepreneurship and innovation. It is a great experience!

Zuloaga ImatgeArtículos, Blog English, Fran ChuánLeave a Comment

Today I would like to share with you a case of a person very close to me who is at the same time entrepreneur and innovator. Her name is María Colomina. Her business is called 8Rooms. Two years ago, under the theme “Something so close had never been so simple and comfortable” she opened a small and quiet 8-room hotel … Read More